And he (John) preached, saying, “There comes One after me who is mightier that I, whose sandal strap I am not worthy to stoop down and loose.” (Mark 1:7)
Jesus named John the greatest man born among women (Matthew 11:11), the implication being that there was no one before, during, or even since who was, is, or will be greater than John the Baptizer. Clearly, from what we know about John, he didn’t have the big head about it. He knew the truth and the Truth.
Bob Briner and Ray Pritchard write, “The relationship between Jesus and John the Baptist demonstrates that truth is always the first and most important element of the spokesperson’s message and that a quality spokesperson continues to speak the truth even in tough times when the truth may be unpopular” (Leadership Lessons of Jesus, 1998).
And with one short sentence, John the Baptizer spoke the hard truth that every believer must embrace in putting truth/Truth first in leadership: He (Jesus) must increase but I must decrease (John 3:30).